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Amschel – Die

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Veteran producer Amschel breathes new life into Trap Soul and Trap Music 

We all want to leave something behind. We want a legacy, something that endures beyond us. We yearn to create something that will last. From the time Amschel (AKA “Kon”) discovered music, he knew exactly what he wanted his legacy to be. Amschel’s passion for rhythm began when he developed an interest in percussion. “I’ve been in a band since the second grade,” said Amschel, “and I started playing drums in high school.”  

Amschel established his own record label, Woo Records, and officially began his production career in 2001. “There was a relative of mine who would cry ‘woo,’” Amschel explained. “That stuck with me, so I wanted to call the label that.” In his production style, Amschel is a zealous devotee of Reggaeton, Trap, and Trap Soul music. Or as Amschel himself put it, “I am the original founder of Trap and Trap Soul Music.” 

Amschel’s previous work includes producing early tracks for Chris Brown. “I was there when he [Brown] and T-Pain signed their deals with Jive Records.” Amschel said he has also written and produced for artists like Jagged Edge, The Weeknd, Trey Songz, Bryson Tiller, and Lil Baby. “I first met The Weeknd at Lancaster City College in 2012,” Amschel remembered. “That’s before he blew up.”  

But Amschel’s artistic repertoire isn’t just limited to the recording console. “When you listen to those background vocals on some of H.E.R.’s tracks,” Amschel recalled, “that’s me singing those background vocals.” Spotify users can find a complete list of Amschel’s discography via the “Amschel’s Hits” playlist.  

His latest track, “Die,” features FRVR Friday on vocals. “Die” is a Trap Soul fan’s fantasy made into reality. It has a mellow, dreamy air that sets the listener at ease while FRVR Friday and Amschel provide somber, echo-laden verses. Toward the end of the song, attentive listeners will notice a subtle sample from the classic 80s film The Goonies. “I put it in there because it says, ‘die,’” Amschel said.  

“Die” is the beginning of a new era for Amschel’s career. FRVR Friday also lent his vocal musings to an additional Amschel-produced song called, “My Way.” PARTYNEXTDOOR, IV Music, MIKExAngel and JSOUL will also be involved in his upcoming projects. Amschel said he has tracks in the works featuring the likes of Jacquees, Trey Songz, YNDR, Mikey100k, KREW$, AlmtyCeez. Furthermore, he is always seeking artists to work with. Whether they are rising stars or veteran acts, Amschel is interested. “I’m currently looking for artists to work with,” said Amschel. “I have a ton of beats.   

[youtube https://www.youtube.com/watch?v=HIYWl3im0Fw]

“Die” will be available across all streaming platforms on Feb 11. 

“Die” Spotify Pre-Save Link 

https://distrokid.com/hyperfollow/amschel/die-frvr-friday 

 

Stream Amschel’s music, or follow him on social media, here:  

https://www.facebook.com/realamschel  

https://www.instagram.com/realamschel/ 

https://www.youtube.com/channel/UC-QG-_vl70qRorB1tbAC6Mg 

https://open.spotify.com/artist/73clAYTonlqaLwpN8qDNwv?si=VAE7ypwtQDyGf-qY6Pca0Q 

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Music

(Video) KING FAME – Goin thru it

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Buffalo’s own rising star, King Fame, sets the music scene ablaze once again with the release of his latest visual spectacle, “Goin Thru It.” Shot on location in the heart of Buffalo.

With his signature blend of his raw delivery and poetic lyricism, King Fame invites listeners to join him on a journey of his pathway.

Turn the volume up as ” King Fame 👑delivers powerful bars like this one, “The ones that wish you blessings, be the ones that curse you,” viewers are captivated by the raw honesty and lyricism.

Tap in with King 👑 Fame via
Facebook : Stmb Fame
&
Instagram @Stmb_kingfame

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(Video) MUMU FRESH – “MY WHY” @maimounayoussef

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

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Santa Sallet X Nemizzo (MSP) – “Big Hands”

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DMV-based rapper/producer Santa Sallet and France-based producer Nemizzo are MSP, presenting their new single “Big Hands”. Sallet has been busy showcasing his brand of East Coast braggadocious rap across a slew of recent singles like “Camouflage” (watch on Youtube), “I Get Money” (watch on Youtube), “Championship Ring” (watch on Youtube) and “Chinese Funk” (watch on Youtube) in preparation for the release of Plutography, Sallet’s forthcoming album which blends salsa beats, southern trap, and eastern jazz with classic and conventional rap samples, reflecting Sallet’s international upbringing across South Africa, Dominica and the US. Sallet is planning a series of full-length releases, among them C.R.E.A.M. which recounts his journey from broke to financially free, and Women and R.A.P. which describe his pursuit of success in relationships and the music industry respectively. “This is the song that really started MSP Tunes,” Santa says. “Nemizzo had laid down his verse and I was like, let me try something on this and I just talked about what I knew. What I think is funny, the outro is actually me recording a bunch of potential beat tags. There was a miscommunication and Nemizzo extended the beat and made it the outro. I like it though lol.” Check out Santa Sallet merch here.

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