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(Video) Focused – Cool Cats @FocusedRap

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Focused, testifying of the artist’s personal work drive, has been advocating up for change and deeper engagement in the rap scene since 1999. A smooth, but surprising and motivating sound that questions issues of relevance in today’s political and social climate, Focused’s unique approach to 90s rap and low fi infused with jazz, has always stayed current and in constant evolution through each new project. “The rapper, in a way, is like the street reporter”. Songwriter, vocalist and producer, the goal has always been to stay focused on the music, and how its vibrations can take you out of the five-sense world we live in.

In his latest project, ‘Bad Meat Lp’, Focused wanted to test his darker side and flirt with certain issues, therefore geared the album towards more personal moments of his life. “The meaning is mostly self expression, questioning authority, being yourself, taking risks in life and following your passion and gut feeling”.

‘Cool Cats’ is the second release from ‘Bad Meat Lp’. Upbeat, with its jazz attitude and catchy hook, Focused is responding to online critics of his art. “Cool Cats, Sit back relax, study your ancestors listen to the past”. ‘Cool Cats’ is about taking it easy and looking at what has already been done before, combating critics and to never take yourself so seriously as an artist. For the most part, Focused does everything himself: producing, rapping, writing, but also shooting his own videos and editing them. The stop motion video was done with $0 budget and shows off his raw talent as a videographer and editor. In the video, the little green alien guy is looking through archives and studying Focused performances and songs, the chill king from art school, who knows his stuff and keeps it weird.

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(Audio) YUNGXPURPO – Hop In It @Yungxpurpo

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Hailing from Riverside, CA, YUNGXPURPO releases a brand new audio release with “Hop In It.” Rapping atop a soulful bouncy beat, “Hop In It” is a metaphor for a car joyriding through life, swerving unforeseen moments and indulging in picturesque women. Swapping hot whips for hot bars, YUNGXPURPO is vivid in his storytelling from the song’s launch to landing. Check it out for yourself!

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(Album) The Lobby Boyz – Lobby Boyz @thelobbyboyz

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New York Super Group Jim Jones & Maino links up for epic project that the industry needs. The Harlem Brooklyn duo brings some Energy Back to the streets of New York. This Lobby boy project features Benny The Butcher, Fivio Foreign, Yung Bleu, Fabolous and Many more ! Check this epic Project out!

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(Video) Sir Will – “Weight Up” @IAMSIRWILL

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Compton bred Phoenix based rapper Sir Will just released the new single and video. “Weight Up” is a dynamic hip hop anthem dedicated to appreciating the beauty, decadence, and finer things in life featuring Sir Will’s signature charismatic feel-good flow.

“Weight Up” is all about investing in yourself; putting in the work and celebrating the results. As Sir Will puts it, “The term ‘Weight Up’ stands for whatever you’re doing in life. You can always do it better and go harder.”

Antonio Reid Jr. brought together multi-platinum, Grammy nominated West Coast legend Rhythm D (Eazy-E, Snoop Dogg, Bone Thugs-n-Harmony, Mack 10, Paperboy) and Grammy nominated, Billboard award winning icon Bobby Keyz of the Loopholes (Future, Lil Wayne, Rick Ross, Moneybagg Yo) to produce the hard-hitting, razor-sharp sound of “Weight Up”.

Sir Will is a defining new voice in the hip hop community who has worked alongside iconic collaborators such as Judge Da Boss, Drumma Boy, and Battlecat. His last single “Moment of Truth” gained more than 180,000 streams on Youtube. He has received high acclaim from EARMILK, Lyrical Lemonade and more. Under his own label Will Do It Entertainment, “Weight Up” is the next step in Sir Will’’s dynamic career.

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