Producer The ATG Presents “Paranoid” Feat. Omar Gooding, GV Prakash, and Sa-Roc
Producer The ATG Presents “Paranoid” Feat. Omar Gooding, GV Prakash, and Sa-Roc
Nature has its own production. There’s a musical orchestration taking place within our bodies: It’s the pulsating rhythm of the blood flow, and the kick and the snare of the heartbeat. It’s the energy, cohesion, sequence, vibe, and mix that intertwines with our souls. It’s the melody, cadence, and eurhythmics embedded in our DNA. Emerging super producer Ashwin Ganesan, professionally known as The ATG, is the personification of music. Hearing a beat by The ATG for the first time is like a borderline outer body experience. His production is cinematic and colossal. He creates musical murals with his tracks. The eclectic virtuoso approaches every note with fearless class.
The ATG is a certified diamond in a music world full of Cubic Zirconia creators. This music maestro orchestrates cinematic soundscapes and sonic impulses that move the crowd. Music industry insiders are describing The ATG’s production as captivating, dynamic and spellbinding. Equally important, The ATG is abstract and enigmatic with an unquenchable appetite for cutting edge sounds. He is like a scientist when he gets into his studio, which he refers to as his lab. He creates, shapes and molds the music into his vision. When he works with artists, he coaches them to intertwine their soul with the beat so that their voice acts as a second instrument on the track. The ATG cites Dr. Dre, Mozart, and Hans Zimmer as some of his musical inspirations. His production style is cutting edge and versatile.
The ATG is a musical chameleon. He is most notable for his exuberant, richly orchestrated, fusion of contemporary Hip Hop, Funk and film score verve with a touch of classical music. The ATG has a bachelor’s degree in biological sciences. Moreover, he taught himself audio engineering and he has become a master at creating top notch mixes. The ATG’s notable production credits include “Entourage” with Indian Classical vocalist Leslee Lewis and Omar Gooding, Devil’s Night “Dawn of the Nain Rouge,” “Strong Enough” from Swifty McVay of D12, and “You Are Not Alone” from the film AM RADIO featuring actor/rapper/singer Omar Gooding singing on the song.
Music is an outburst of the soul. Music is what “Feelings” sound like. It has the ability to convey that which cannot be expressed. Music is the universal language and The ATG speaks it well. His willingness to experiment and think outside of the box gives him an advantage over his peers. His production prowess and relentless work ethic put him in a league of his own. The ATG is confident that he has the necessary skills, ambition and perseverance to achieve his goal of making his brand one of the most recognized production companies in the entertainment industry. He is riding high with his current hit single entitled “Paranoid” featuring GV Prakash, Omar Gooding and Sa-Roc. The track is explosive, and it was deftly produced by The ATG. The song is receiving kudos from commercial DJ’s across the nation.
Written by Jesse Atkinson, CEO of Urban Threshold
The ATG Twitter: https://twitter.com/TheOneATG
The ATG Instagram: https://www.instagram.com/theoneatg/
[youtube https://www.youtube.com/watch?v=uRhrsDQsYkI]
Step into the cinematic world of “One Of A Kind”, a gripping secret agent story brought to life by pop-rap innovator Star2 and Thai superstar SPRITE.The music video follows SPRITE and Star2 as they take on the roles of stealthy operatives hired by a rich businessman to free his kidnapped daughter from shadowy captors. Dressed in tactical ninja attire that fuses street style with spycraft, they engage in a high stakes mission to track down their targets and bring the daughter to safety. Their daring escape unfolds on a longboat gliding through Bangkok’s iconic Chao Phraya River. SPRITE displays his rap talent and rapid-fire lyrics. Star2 complements him with his emotional delivery and trademark melodic style. Beyond the action packed visuals, their collaboration weaves a poignant narrative that reflects on shared struggles with poverty, early age responsibilities, and the challenges of rising to fame.
Star2, a fan of SPRITE, reached out to collaborate after releasing a single with Luh Kel called “I Wanna Get F’d Up” – coincidentally, SPRITE’s favorite artist since Luh Kel’s hit song “Wrong” – leading to an introduction and, as fate would have it, a collaboration in Thailand where the trio filmed “Where Would You Go?” (out on January 17, 2025), while Star2 and SPRITE also created “One of a Kind”.
Prepare for a visual and lyrical experience as Buffalo’s very own King Fame and King Toby Luv join forces for their electrifying new music video, “Not In the Field.” This cinematic work brings together raw energy, authentic storytelling, and Buffalo pride, making it a standout release in the city’s thriving music scene.
Visionary Stacks Tha God, delivers a gritty yet artistic portrayal of life, loyalty, and the grind. Known for his ability to transform music into gripping visuals, Stacks Tha God elevates “Not In the Field” to a film-like experience, showcasing both artists in their element with powerful imagery and undeniable charisma.
King Fame and King Toby Luv’s synergy on this track is undeniable, each delivering sharp lyricism and distinct flows that resonate with audiences beyond Buffalo. With this release, they continue to put their city on the map, proving that Buffalo is home to some of the most talented voices in hip-hop today.
Music
Ivanna Melay Releases Highly Anticipated Single “Tell It” with Grammy-Winning Producer Really Doe
International pop sensation Ivanna Melay is set to release her latest single “Tell It” today, a bold new track that blends powerful vocals, infectious rhythms, and raw emotion. The song is produced by none other than Grammy-winning producer, rapper, and songwriter Really Doe, known for his extensive work with Kanye West and his unparalleled talent in shaping some of the most iconic sounds of the last two decades.
This highly anticipated collaboration between Ivanna Melay and Really Doe brings together two creative forces from different sides of the world—Ivanna, a celebrated Ukrainian-born artist, and Really Doe, a Chicago native whose influence spans global music culture. “Tell It” is a perfect fusion of their distinct energies and backgrounds, showcasing the universal power of music to transcend cultural boundaries and connect hearts around the world.
“I’m so excited to share ‘Tell It’ with my fans,” said Ivanna Melay. “This song is a reflection of my journey as an artist and as a person. Working with Really Doe has been an incredible experience. His vision and expertise have brought a whole new dimension to this track.”
Tell It arrives with a visually stunning music video that was filmed in October 2024 at Chicago’s renowned Cine City Studios. The video, directed by a talented international production team, highlights Ivanna’s dynamic stage presence and her unique fusion of Eastern European elegance with contemporary global sounds. The video’s cinematic feel enhances the emotional depth of the song and solidifies Ivanna’s reputation as a boundary-pushing artist on the rise.
Known for her international acclaim and consistent chart-topping hits, Ivanna Melay has become a household name across three countries, dominating top TV and radio charts while earning multiple awards for her contributions to pop music. With “Tell It”, Ivanna continues to push her musical boundaries, exploring new sounds and collaborating with some of the biggest names in the industry.
About Ivanna Melay:
Ivanna Melay is an award-winning pop artist whose music has captivated audiences around the world. Recognized for her innovative approach to pop music, Ivanna has earned her place as one of the top performers on TV and radio charts in multiple countries. With each new release, Ivanna continues to grow as an artist and influence the global pop landscape.
About Really Doe:
Really Doe is a Grammy-winning producer, rapper, and songwriter who has worked alongside industry giants like Kanye West for over two decades. Known for his exceptional ability to blend genres and create timeless tracks, Really Doe has become a cornerstone of the American hip-hop and pop music scenes. His collaborations have shaped the sound of modern music, making him one of the most sought-after producers in the world.
For more information about Ivanna Melay and her new single “Tell It” follow her on social media.
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