OB.V.US – Party All Year
West Coast rapper takes dreams to the ‘Next Level’ with new album
RICHMOND, CA – Pedro Lavon Mayfield has not had an easy life. Growing up in the streets of Richmond, California he saw things and participated in things that no young man should ever have to see or participate in. At age 18, he had landed in prison for five years and shortly after his release, his older brother was shot in front of their mother’s home. A few years later, his cousin who was more like a brother was shot and killed in Richmond, California. Dealing with such grievance made a big turn in his life and things became dark.
Yes, Mayfield has seen and done a lot, but he isn’t letting that keep him down. On the contrary, those experiences are the stories he pulls from when chasing his dream of becoming a professional musician. His brother and cousin also had this dream and Mayfield said he uses them and their memories as motivation to become as successful as he possibly can.
Today, Mayfield operates under the stage name OB.V.US., and his most recent offering to the world is a 20-song album called “Next Level.” He said it’s a project that not only gives listeners an inside look at the streets he grew up on but also insight into who he is as a man and what drives him to keep chasing after his dreams despite so many setbacks. Mayfield stated that “I am using my personal experiences as fuel to elevate me to the next level.”
The standout single on the album, “Party All Year,” celebrates that journey from pit to prowess with a super upbeat vibe that will have audiences jumping as soon as the beat drops. OB.V.US said he wants to encourage people to celebrate “the bottom” to embrace it because it helps make us who we are.
A music video for the single is slated to drop later this summer as well as other visuals from the album. OB.V.US said he’s also working on more music that he hopes will drop later this year. He’s also currently building a recording studio in the city of El Cerrito, California and partnering with a nonprofit organization called “We Perform” to help give back to the community.
To listen to his music or to follow him on social media, please visit:
https://itunes.apple.com/us/album/next-level/1458927695
http://www.instagram.com/ob.v.us/
http://twitter.com/obvusproduction
http://soundcloud.com/obvus-pro
https://www.facebook.com/profile.php?id=100009435926937
Music
(Video) KING FAME – Goin thru it
Buffalo’s own rising star, King Fame, sets the music scene ablaze once again with the release of his latest visual spectacle, “Goin Thru It.” Shot on location in the heart of Buffalo.
With his signature blend of his raw delivery and poetic lyricism, King Fame invites listeners to join him on a journey of his pathway.
Turn the volume up as ” King Fame 👑delivers powerful bars like this one, “The ones that wish you blessings, be the ones that curse you,” viewers are captivated by the raw honesty and lyricism.
Tap in with King 👑 Fame via
Facebook : Stmb Fame
&
Instagram @Stmb_kingfame
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(Video) MUMU FRESH – “MY WHY” @maimounayoussef
Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.
Music
Santa Sallet X Nemizzo (MSP) – “Big Hands”
DMV-based rapper/producer Santa Sallet and France-based producer Nemizzo are MSP, presenting their new single “Big Hands”. Sallet has been busy showcasing his brand of East Coast braggadocious rap across a slew of recent singles like “Camouflage” (watch on Youtube), “I Get Money” (watch on Youtube), “Championship Ring” (watch on Youtube) and “Chinese Funk” (watch on Youtube) in preparation for the release of Plutography, Sallet’s forthcoming album which blends salsa beats, southern trap, and eastern jazz with classic and conventional rap samples, reflecting Sallet’s international upbringing across South Africa, Dominica and the US. Sallet is planning a series of full-length releases, among them C.R.E.A.M. which recounts his journey from broke to financially free, and Women and R.A.P. which describe his pursuit of success in relationships and the music industry respectively. “This is the song that really started MSP Tunes,” Santa says. “Nemizzo had laid down his verse and I was like, let me try something on this and I just talked about what I knew. What I think is funny, the outro is actually me recording a bunch of potential beat tags. There was a miscommunication and Nemizzo extended the beat and made it the outro. I like it though lol.” Check out Santa Sallet merch here.
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