Introducing Atlanta Label Owner, PaidJake

Driven by his passion to help music grow in his community, Jarvis Welch, better known as PaidJake, decided to pursue his career in the music industry. Born and raised in Atlanta, Georgia, his professional journey started in 2015 when he began representing gifted artists across the country.
Growing up, PaidJake was inspired by legends such as Escape the Fate, Lil Baby, and Blink 182. Their ability to produce brilliant music and stir emotions fascinated and encouraged him to learn more about the music industry. His focus on the intricacies of music production was developed by watching experts such as Ike Turner and Jay Prince.
Atlanta City Records
PaidJake’s desire to create unique, bold, and uncompromising records, combined with his entrepreneurial spirit, inspired him to create Atlanta City Records in 2018. Through his company, he hopes to collaborate with like-minded artists while supporting their vision with his expertise and knowledge.
Offering record label and music industry services, Atlanta City Records aims to align artists with a purpose whileencouraging their professional development. Through this platform, PaidJake hopes to enhance music knowledge in his community by creating opportunities for young artists to learn and grow.
Artists
Atlanta City Records strives to provide opportunities to young and creative artists who are looking for a platform to celebrate their craft and polish their skills. The label enjoys working with talented and creative individuals from around the globeand helping them achieve their dreams. Currently, Atlanta City Records is working with Flame Gotti, Yung Frost, and Asia Marie, three young artists, brimmed with the passion to create awe-inspiring music.
Future Aspirations
Throughout his career, PaidJake has encouraged artists to take creative risks and reach for greatness in their work. While hehas made a name in the music industry owing to his successful record label and outstanding management style, he hopes to establish and run two production companies in the future.
Stay Connected
Instagram https://instagram.com/paid.jake_?igshid=g7z9bfnftz9r
Website- Www.PaidJake.com
Write Up – http://voyageatl.com/interview/meet-jarvis-welch-atlanta-city-records-direct-management-south/
Atlanta City Records
Instagram
https://instagram.com/atlanta.crecords_?igshid=tp6988ccuvzd
Website- atlantacityrecords.com
Artists on the Label
**Flame Gotti – Instagram https://instagram.com/worldwidegotti?igshid=ezf5zaauyjhc
Spotify
https://open.spotify.com/track/4CbTvdE8LLJenIaLGsoKS2?si=1xM1cuvCSNq4BEXkSv2PAQ
**AsiaMarie – Instagram https://instagram.com/asia.marie___?igshid=16ncmlzvlw2i4
Spotify
https://open.spotify.com/track/206fGh9Sdm2pbdhDh2UF4V?si=wXp1CM7sQ2eYX90ChedmRQ
**YungFrost- Instagram https://instagram.com/iamyungfrost?igshid=11cyvn4d18y1k
Spotify
https://open.spotify.com/track/1j5fHvgUNZFTQrr9aLUpnd?si=Ui7kQYGERNeXr1bb50iMKw

Music
Jonathan Hamm wants us to Stand With Our Immigrants!!!! @nobodyknowbighamm
Jonathan Hamm is a former NFL, #1 ranked USA Boxing Champion and Hollywood actor (Big Fan), discusses social justice and unity amongst African Americans and Hispanics during this political climate. Big Hamm’s TikTok is a motivational mix of women empowerment, philosophy and down to earth politics with his southern heavy Atlanta accent.
BigHamm stated in an interview with WelshDaGod that, “Growing up in a family of Freemasons, I was born to be of service to the people. My grandmother was the Grand Matron of Georgia and my mother was the Head of Education of Freemasons Order of The Eastern Stars”(BigHamm). His parents were taught to live a life of service by his late great grandmother Gracie Mae Smith who would spend her last dollar feeding random people of need in the streets of Atlanta. Big Hamm’s grandfather John Bell is a 33rd degree Freemason and he served on S.N.C.C (Student Nonviolent Coordinating Committee) with Atlanta greats, Martin Luther King, John Lewis, Ralph David Abernathy and Andrew Young. Despite his athletic background style and offset delivery, BigHamm was born to be of service to the people. Follow him on TikTok @nobodyknowbighamm for more.
https://www.tiktok.com/t/ZP8DWnxbN/
@nobodyknowbighamm Black People!!! Let’s stand with them like many white peope stood with us…. ✊🏿✊🏽✊🏼✊🏾✊🏻 #fyp #viral #politics #foryoupage
Music
(Video) Star2 x Sprite – “One Of A Kind”
Step into the cinematic world of “One Of A Kind”, a gripping secret agent story brought to life by pop-rap innovator Star2 and Thai superstar SPRITE.The music video follows SPRITE and Star2 as they take on the roles of stealthy operatives hired by a rich businessman to free his kidnapped daughter from shadowy captors. Dressed in tactical ninja attire that fuses street style with spycraft, they engage in a high stakes mission to track down their targets and bring the daughter to safety. Their daring escape unfolds on a longboat gliding through Bangkok’s iconic Chao Phraya River. SPRITE displays his rap talent and rapid-fire lyrics. Star2 complements him with his emotional delivery and trademark melodic style. Beyond the action packed visuals, their collaboration weaves a poignant narrative that reflects on shared struggles with poverty, early age responsibilities, and the challenges of rising to fame.
Star2, a fan of SPRITE, reached out to collaborate after releasing a single with Luh Kel called “I Wanna Get F’d Up” – coincidentally, SPRITE’s favorite artist since Luh Kel’s hit song “Wrong” – leading to an introduction and, as fate would have it, a collaboration in Thailand where the trio filmed “Where Would You Go?” (out on January 17, 2025), while Star2 and SPRITE also created “One of a Kind”.
Music
(Video) King fame ft king Toby luv – Not in the field
Prepare for a visual and lyrical experience as Buffalo’s very own King Fame and King Toby Luv join forces for their electrifying new music video, “Not In the Field.” This cinematic work brings together raw energy, authentic storytelling, and Buffalo pride, making it a standout release in the city’s thriving music scene.
Visionary Stacks Tha God, delivers a gritty yet artistic portrayal of life, loyalty, and the grind. Known for his ability to transform music into gripping visuals, Stacks Tha God elevates “Not In the Field” to a film-like experience, showcasing both artists in their element with powerful imagery and undeniable charisma.
King Fame and King Toby Luv’s synergy on this track is undeniable, each delivering sharp lyricism and distinct flows that resonate with audiences beyond Buffalo. With this release, they continue to put their city on the map, proving that Buffalo is home to some of the most talented voices in hip-hop today.