Connect with us

The Grynd Report kicks 2021 off with an exclusive interview from Michael Matthews, CEO of DigitalRadioTracker

Published

on

The Grynd Report had the opportunity to sit down with DigitalRadioTrackers CEO, Michael Matthews. This interview is an in-depth look at how Michael Matthews started DRT, the benefits from using the service and more. Check out Mr. Matthews on issue 64 cover of The Grynd Report Magazine.

Thank you for spending time with us DigitalRadioTracker, please introduce yourself to The Grynd Report.
Thank you Grynd Report for having me. My name is Michael Matthews, and I am the founder of DigitalRadioTracker.com Inc.

You were founded in 2011, tell us how it all came about.
This all started one day as I was talking to an associate. You see, I come from a radio promotion background and we started to notice that more and more of the songs that we were promoting were being played on digital radio. At the time, it was referred to as Internet Radio. As we began our research, we discovered that no one was really monitoring the activity of songs on digital radio. As a record promoter, you always want to know what is going on with the songs you are promoting and be able to illustrate to your clients that you are working for them. In talking to some of the main monitoring companies, we found out that they were not interested in monitoring airplay on digital radio as well as some small-market FM stations. These stations are known to support new and developing artists and are much easier to garner airplay from. Being that this was a void in the music industry, we thought if no one wants to do it, maybe we should try and develop something. What started off as an internal software to show our clients that their song was being played at various levels of radio, has now turned into a global monitoring company – DigitalRadioTracker.

Who can benefit from using your services?
DRT is utilized by artists, publicists, managers, promoters, radio station programmers, DJs, music industry executives and more! The global airplay data that DRT collects is very useful to artists and record labels because they can use the information to book shows and tours, set-up interviews, sell merchandise or promote their songs to other radio stations to secure more airplay. Artists and record labels can also use the airplay information to assist in collecting royalties on their music and further build their fan base. Or they can use the data to develop promotional strategies and learn which markets to further promote as well as monetize their brand.

What genres of radio stations do you work with?
DigitalRadioTracker prides itself on working with many genres of music. The main genres we monitor are Pop, R&B/Hip-Hop, Country, Gospel/Inspirational, Adult Contemporary and Rock. However, we also monitor a small number of Jazz, Americana and Blues stations. We also track an array of Terrestrial FM, Satellite and College radio formats from around the world. DRT’s primary focus is monitoring digital streaming radio stations globally.

You currently track over 5000 radio stations; how can new stations get involved?
We are delighted by many the requests we have received from stations wanting to join our community. DRT does not discriminate on the size of a radio station or how many listeners it has. We are about building a strong broadcasting community that represents a true voice as to what music is being played. If a radio station is interested in being monitored by DRT, they can simply register for a free DRT Account on our website. Once registered, login to our web portal and select a monitoring plan from our “Buy Packages” section. We will contact the station to complete the monitoring process and tracking will start within 48-72 hours. Radio stations from any territory globally can sign up to be monitored by DRT.

Are your services available worldwide?
Yes, DigitalRadioTracker understands that technology has changed the landscape of the music industry. We are now in a global industry. It is no longer about a song’s local reach. It is all about what a song is doing globally. DRT monitors over 45 million song titles a week in more than 125 countries around the world! Music industry professionals can access DRT’s database from anywhere in the world via our user-friendly web portal.

Describe to artists how important it is to have their music tracked by a service like yours & how they can get started.
It is vital for an artist to have their music tracked by third-party monitoring companies such as DigitalRadioTracker. I cannot express the importance enough. In the music industry, one of the hardest things to obtain is getting validation as an artist. A song’s analytics is one of the main ways the music industry determines whether an artist is trending or not. It can also be used to determine how successful an artist or song may become. DigitalRadioTracker is the only monitoring company in the world that does not require any special encoding or fingerprinting. By using its proprietary software, DRT can track songs from the first time it is played! Other monitoring sources cannot monitor a song unless someone sends the song to them to be encoded first. This is especially important as spins are often missed on songs which can affect promotional strategies and royalties on a project. One of the unique things about DRT is that we also track different versions of a song such as a feature or remix. Other monitoring companies simply merge the song detections under one file. DRT has simplified the process in getting a song tracked. Get your song played at least one-time on any of the 5000+ stations that DRT monitors and a DRT file will be created on that song. Register for a free DRT Account on our website and then login to our web portal to generate a DRT Report at any time on your song. It is that easy!

It is a brand-new year, what is new and different that we can expect from DigitalRadioTracker in 2021?
As technology continues to expand with devices such as Amazon Echo and Google Home, DigitalRadioTracker plans on monitoring more digital streaming stations on these devices. We plan on increasing stations that are streaming in millions of cars that now have Internet Radio. DRT’s goal is to be the first broadcast monitoring company in the world to track specialty shows such as DJ mix-shows, ministries, talk shows and more!

Any words of advice to our readers?
We recommend to everyone interested in airplay data to utilize our free artist/broadcaster searchable database. Simply register for a free DRT Account and take advantage of this great tool to research which songs are receiving current airplay. As for the artist reading this, do not overlook digital streaming radio as it is making a great impact on new music discovery. There are thousands of digital streaming radio stations around the globe who are willing to support and break your music.

Where can we follow you online?
You can follow DRT on Instagram/Facebook @DigitalRadioTracker and Twitter @DRTRadioTracker.

Be sure to visit https://www.digitalradiotracker.com/

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Album

(Album) Benny The Butcher – Everybody Can’t Go @bennybsf

Published

on

By

New Album from the Butcher the Def Jam debut. Benny the Butcher has deliver us a 12 song album with features from Lil wayne , Snoop Dogg , Pezzy, Westside Gunn and more! Production from Hit Boy and Alchemist. Check out “Everyone Can’t Go”.

Continue Reading

audio

(Audio) J Lyles – Here I am @iamjlyles

Published

on

By

J Lyles makes his return to the world of HipHop, and in a big way, with his new single titled “Here I am”. It’s been a while since we’ve heard anything new from the talented artist but we can officially say those days are over with this new single as Lyles continues to prep a new album that is slated to release this year. Being lyrically relatable has never been a problem for the New Jersey native, and that continues to be true with “Here I am”. Life sometimes takes a toll on us as humans, we all go through ups and downs mentally and physically but those who stay true to themselves while staying afloat through the rough times are the ones that seem to come out the smoke when those bad days disappear. In his own words Lyles describes the song by saying “I discuss various points of my life and the effects of incarceration, family trauma and struggles to get through college and life after college. This song is a testament of wins and losses, pain, and perseverance that led to this version of myself. “Here I Am”.” J Lyles is that exact person that comes out of the smoke battle scarred and tired but wiser and battle tested. He’s always ready to give it his all when those tough times roll back around with rhymes like “Made it to 27 I must be here for a reason/applying pressure smothering all you turkeys that’s under seasoned/they telling me to keep going/my music the voice of reason.” Staying ten toes down with the current version of himself is what the artist is striving for now a days, staying away from those who may not prove to be worthy of being within his circle. “I’m a legend to the game/but I never wanted fame/cause everybody knows your name and unfamiliar with your pain” spits Lyles at the beginning of the second verse, further cementing his true to self rhymes being provided by the man behind the mic. With his debut album titled The Execution still being perfected behind closed doors, J Lyles opens up one door to give new and older listeners a sample of what is to come until the timing is right for The Execution.

Continue Reading

Album

(Album) D’Shaun – CRWN @RylDShaun

Published

on

By

Backed by only one single, “S’mores & Rumchata”, D’Shaun comes crash landing at #4 onto the iTunes top 40 HipHop album chart and right back into your music libraries with CRWN. The highly anticipated project lived up to expectations on the first day of its release as it also entered yet another chart on iTunes. CRWN peaked at #88 on the top 100 albums in all genres chart, sitting comfortably and confidently above Elton John’s Diamonds. This incredible accomplishment doesn’t happen without D’Shaun and the RYLTY crew’s hard work and dedication to creating an album packed with 12 playable and enjoyable records that each bring a different sound and vibe when stimulating your brain.
D’Shaun continues to put Converse, Texas, on the map as he showcases not only his talent but the talents found within his circle. From Austria to Detroit to Houston, he credits the artists around him for helping provide the “spacey yet quintessential HipHop but with a new school sort of feel” sound that he believes his latest body of work entails. This album not only incorporates HipHop but it also throws some dashes of rap, pop and R&B, adding some more seasoning to the recipe we already knew D’Shaun brought to the table. He’s dabbled in those genres before but with CRWN he brings them altogether in a cohesive manner, letting each live and grow with one another as they flow beautifully the more and more you run the project back. For him, CRWN is set to “change the whole landscape, the city and the state, the lives of each of these young men in RYLTY”. Those changes begin with track number one titled “Nonstop” which is fitting for the vibes that you continuously find yourself emerged in. Between track one and twelve you’ll find up tempo hits meant for the radio in “Chalice”, “Notice”, “S’mores & Rumchata” and “Alright”. You’ll also hear the artist slowing things down a bit with “4U”, “LoveSICK”, “Virgo Season Interlude” and “My Way”. Pure raps are expressed within the previously mentioned “Nonstop” along with “Gentlemen’s Club”, “Sprite Zero” and “Waver”. If there was a sound that D’Shaun didn’t think was fun or didn’t fit the wave he was gearing towards then it simply didn’t make the cut, the artist says that CRWN “is more fun and shows what wearing the crown is like” when comparing the project to its predecessor KNG.
Four years separate both albums and in between those four years we’ve heard how highly D’Shaun has spoken about the trio of albums he had been planning on releasing with all being companions to one another. With two down and one to go the one man band artist has been growing and maturing within his sound and will only continue to do so. He showcases that behind each verse, chorus, ad-lib, snare, kick or high hat he decides to incorporate into this world where creativity never ends. We can call this world “RYL” and here we’ll find the king at his throne wearing a crown meant for only him, exuding royalty the only way he knows how.

Continue Reading

Latest News

audio4 weeks ago

(Audio) J Lyles – Here I am @iamjlyles

J Lyles makes his return to the world of HipHop, and in a big way, with his new single titled...

audio4 weeks ago

Jay?Duhhh – “Mind Tricks”

Richmond, Virginia native, Jay?Duhhh has announced the release of her latest single, “Mind Tricks” on Thursday, February 29, 2024 via...

audio1 month ago

ALYA is back and already making waves in the music world with her latest track, “Crazy.”

ALYA is back and already making waves in the music world with her latest track, “Crazy.” An insanely catchy electropop...

audio2 months ago

(Audio) HoodTrophy Bino – “Thang Thangin”

South Central bred rapper HoodTrophy Bino releases the new single “Thang Thangin”. This is a powerhouse track loaded with hyperactive...

audio2 months ago

T. Boogie (@TBOOGIEfromDC) F/ AMOGetItDone (@AMOGetItDone) – “Taco Bale” Prod by @weneedkapitol

After previously collaborating on the tracks “Link” and “Racks”, T. Boogie & Amo follow up with a new single titled...

audio3 months ago

(Audio) COSMO – Take It Off ft. Mosa

Hailing from Toronto, COSMO unveils his new single “Take It Off,” featuring Mosa and produced by Chozen and Path.Seven. Delivering...

audio4 months ago

(Audio) Podgy Smith – “Circus In The Sky” @Podgysmith

Podgy Smith paints a perfect picture of dreams and reality in the syrupy “Circus In The Sky” featuring D.EdWordz. The...

audio4 months ago

(Audio) Rae Bandzz F/ i.D the G , Don Prince, King Gramz & Spenzo – “Dougie” @_rae_bandzz @TheRealSpenzo @iDtheG

Here is the newest drop from Rae Bandzz. This time she teamed up with Chicago’s own, Spenzo, i.D. the G,...

audio6 months ago

(Audio) Darius Martin – “Sparks Don’t Fly” @DoorwaysVA

R&B meets pop sensation Darius Martin releases the new single “Sparks Don’t Fly” featuring Latin singer-songwriter Shantal Vella. The single...

Trending

*

Copyright © 2017 Theme by Jonathan Ables, powered by WordPress.