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The Music Business Road to Success! Presenting ‘For The Record’ | A Must Read and Course by Debbie Egel, Esq

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A lot of independent artists are “struggling”.  They spend their time, energy, and creativity making music but not profiting from their work.  Artists work hard writing and recording music, making videos, posting on social media, and more.  However, that does not always translate into being a paid career, a big fan base or capturing the attention of music industry professionals.

Road to Success

Every artist reaches the point when they need to couple their creativity with an understanding of the music business in order to reap the rewards of their talent, dedication and the ability to be heard by the world. A successful music career depends on many factors. Debbie Egel, Esq teaches the core strategies for Indie Artists, labels and managers that provide a roadmap and have a huge impact on the Artists success.

Strategy #1: Successful Artists Define their Brand

Before we can even begin talking about how an artist can build a successful career, the artist has to be able to define who they are, what they believe in and what they want to relay to their fans.  Branding is a reflection of the artists’ vision of who they are, it expresses their personality and values, and tells the story of who they are; thru an image, name, logo and more which is incorporated into their overall image in the public.  Branding is vital for recording artists, so that they can stand out in a very competitive music industry and help connect you with your fan base emotionally and build fan loyalty.

Strategy #2:  Successful Artists & Music Production

Successful music begins and ends with creating GREAT music.  This takes time and hard work.  Successful artists are not afraid to work and are dedicated to creating great music.  This requires an artist to be consistently in the studio producing and creating music.  In order to make a “hit” record you may have to create a large body of music.  This will help you to find your sound and determine who and what your fan base likes.

Strategy #3 – Getting Paid – Protecting and Profiting from your Music Rights

The authors of the music (the songwriters) are afforded a copyright for the intellectual property they have created which is the Performing Arts (PA) copyright.  The performance  and production of a particular recording of the sounds is a Sound Recording (SR) copyright.  The owners of these particular copyrights are entitled to different income streams from the use of the music.

There are a variety of income streams afforded to the owners of these rights when their music is played on the radio, sold on digital platforms, webcast or streamed on interactive services, performed in public, sampled or synced.  Learn how the royalties are split between the songwriter, publisher and sound recording owner.  Find out about the 5 registrations needed in order to get paid.

Strategy #4: Launching your Release

Planning is the key to success. You have spent time, energy and money getting your music right. Don’t be in a rush, you will need time to promote the music before and after its release.  Plan ahead and do it right. You won’t be able to launch this song again.  You will probably need a minimum of 4 weeks or more to get ready for the release, especially if you want to pitch the song for playlisting to Spotify.

  Here are just some of the things you should consider promote your release:  

      • Social media/ blog promotion
      • How do you position your music to get on playlists?
      • Song premiere
      • Lyric video and/or music Video
      • Who will you use to distribute your music globally?
      • How are you going to attract listeners, encourage streams, and drive downloads and sharing
      • Will you release a single, EP or album
      • Video premieres
      • Press
      • Cover artwork
      • Promo tour
      • Playlist and radio promotion

Strategy #5: The Artists Team

Working as an Artist creating music and recording along with defining your brand, posting on social media and performing can be a full-time job.  However, you may have people around you who support your artistry and have skill sets conducive to the music business.  Remember, it takes a village to have sustained success and one of the benefits of building a team is the ability to scale up quickly and make money.  Learn about the core team who is involved 24/7 working with the Artist and involved in revenue sharing from the Artist.  Find out about the creatives who help bring the music to life, the marketing team that gets the music to the masses and the independent consultants who can be hired, as necessary, for a particular project.

Call to Action

Remember the long game this is about investing in yourself and more important investing wisely. “You can always replace money, but you cannot TIME.   I am personally inviting you to subscribe to my website @ https://www.emusicentertainment.net/Courses where you can find the “For the Record”  E-Book and Audio Book.  You can also join me in September when I host a 5-6 week course where I teach and coach Indie Artists, labels and managers.  In addition, there are bonus videos and the opportunity to meet industry professionals who can change your life!!! 

FM Duke. CEO Capital Structure Ent. & CEO B.T.C. Entertainment stated after taking the course: 

This course is one of the best courses there is if you want to understand the music business. It introduces you to parts of the business that you never knew existed and no one ever tells you about. Also you learn about when, where and how to do business. Where the money comes from. And also how to register and represent yourself in those areas. But the hidden jewel of this course is how simplistic and easy Legal Egel uses her education in law to break down the legal descriptions, contracts, everyday operations and front office bureaucracy into laymans terms. Good job Debbie. And Thanks !!!

 

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(Album) Benny The Butcher – Everybody Can’t Go @bennybsf

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New Album from the Butcher the Def Jam debut. Benny the Butcher has deliver us a 12 song album with features from Lil wayne , Snoop Dogg , Pezzy, Westside Gunn and more! Production from Hit Boy and Alchemist. Check out “Everyone Can’t Go”.

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(Audio) J Lyles – Here I am @iamjlyles

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J Lyles makes his return to the world of HipHop, and in a big way, with his new single titled “Here I am”. It’s been a while since we’ve heard anything new from the talented artist but we can officially say those days are over with this new single as Lyles continues to prep a new album that is slated to release this year. Being lyrically relatable has never been a problem for the New Jersey native, and that continues to be true with “Here I am”. Life sometimes takes a toll on us as humans, we all go through ups and downs mentally and physically but those who stay true to themselves while staying afloat through the rough times are the ones that seem to come out the smoke when those bad days disappear. In his own words Lyles describes the song by saying “I discuss various points of my life and the effects of incarceration, family trauma and struggles to get through college and life after college. This song is a testament of wins and losses, pain, and perseverance that led to this version of myself. “Here I Am”.” J Lyles is that exact person that comes out of the smoke battle scarred and tired but wiser and battle tested. He’s always ready to give it his all when those tough times roll back around with rhymes like “Made it to 27 I must be here for a reason/applying pressure smothering all you turkeys that’s under seasoned/they telling me to keep going/my music the voice of reason.” Staying ten toes down with the current version of himself is what the artist is striving for now a days, staying away from those who may not prove to be worthy of being within his circle. “I’m a legend to the game/but I never wanted fame/cause everybody knows your name and unfamiliar with your pain” spits Lyles at the beginning of the second verse, further cementing his true to self rhymes being provided by the man behind the mic. With his debut album titled The Execution still being perfected behind closed doors, J Lyles opens up one door to give new and older listeners a sample of what is to come until the timing is right for The Execution.

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(Album) D’Shaun – CRWN @RylDShaun

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Backed by only one single, “S’mores & Rumchata”, D’Shaun comes crash landing at #4 onto the iTunes top 40 HipHop album chart and right back into your music libraries with CRWN. The highly anticipated project lived up to expectations on the first day of its release as it also entered yet another chart on iTunes. CRWN peaked at #88 on the top 100 albums in all genres chart, sitting comfortably and confidently above Elton John’s Diamonds. This incredible accomplishment doesn’t happen without D’Shaun and the RYLTY crew’s hard work and dedication to creating an album packed with 12 playable and enjoyable records that each bring a different sound and vibe when stimulating your brain.
D’Shaun continues to put Converse, Texas, on the map as he showcases not only his talent but the talents found within his circle. From Austria to Detroit to Houston, he credits the artists around him for helping provide the “spacey yet quintessential HipHop but with a new school sort of feel” sound that he believes his latest body of work entails. This album not only incorporates HipHop but it also throws some dashes of rap, pop and R&B, adding some more seasoning to the recipe we already knew D’Shaun brought to the table. He’s dabbled in those genres before but with CRWN he brings them altogether in a cohesive manner, letting each live and grow with one another as they flow beautifully the more and more you run the project back. For him, CRWN is set to “change the whole landscape, the city and the state, the lives of each of these young men in RYLTY”. Those changes begin with track number one titled “Nonstop” which is fitting for the vibes that you continuously find yourself emerged in. Between track one and twelve you’ll find up tempo hits meant for the radio in “Chalice”, “Notice”, “S’mores & Rumchata” and “Alright”. You’ll also hear the artist slowing things down a bit with “4U”, “LoveSICK”, “Virgo Season Interlude” and “My Way”. Pure raps are expressed within the previously mentioned “Nonstop” along with “Gentlemen’s Club”, “Sprite Zero” and “Waver”. If there was a sound that D’Shaun didn’t think was fun or didn’t fit the wave he was gearing towards then it simply didn’t make the cut, the artist says that CRWN “is more fun and shows what wearing the crown is like” when comparing the project to its predecessor KNG.
Four years separate both albums and in between those four years we’ve heard how highly D’Shaun has spoken about the trio of albums he had been planning on releasing with all being companions to one another. With two down and one to go the one man band artist has been growing and maturing within his sound and will only continue to do so. He showcases that behind each verse, chorus, ad-lib, snare, kick or high hat he decides to incorporate into this world where creativity never ends. We can call this world “RYL” and here we’ll find the king at his throne wearing a crown meant for only him, exuding royalty the only way he knows how.

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